Method
We offer all or part of the process :
– Diagnosis of your watch-keeping capability (if one is already in place)
– Structural dynamic of the competitive intelligence
– Drafting of general organization
– Development of a watch plan, (choices of orientation, of sources, requests,…)
– Advice in choosing the moderator for the watch process, support for mastering this task
– Choice of the most appropriate watch tools
– Building team awareness and providing training
– Implementation of internal networks in order to gather information
– Implementation of performance criteria and, calculation of the return on investment
Implementing a dynamic competitive intelligence depends entirely on the structure and the culture of the company.
According to the company, Inter-Ligere can offer different solutions:
– A competitive intelligence cell reporting to the General Management
– Integrated services to each department (operating or functional)
– A specific department
– Or outsourcing,
According to the needs and means of its clients, Inter-Ligere recommends the most appropriate tools ; from Google alerts, a free of charge tool but imperfect and time-consuming, up to watch platforms, which purchase cost is offsest by the quality of given information and time-saving resulting.
Benefits
You improve your process and your watch performance by using the best ones.
